Greuv
Industry
Business, Real Estate
Client
Roderick McDaniel, Greuv Inc
Start Date
May 2023
Play store URL
Real Estate Matches Made Effortless
Greuv is an agent-to-agent mobile platform designed to streamline the real estate marketplace by matching qualified homebuyers and sellers through a unique algorithm—enabling real-time pairing, seamless collaboration, and nationwide market access.
To connect qualified buyers and homes faster, Greuv offers:
- Instant posting of home listings
- Proprietary matching algorithm for client recommendations
- Unlimited sharing of listing information without regulatory barriers
- Nationwide visibility across market boundaries
- Secure in-app chat for direct agent-to-agent communication
Greuv delivers a scalable, efficient experience for real estate professionals, empowering agents to connect clients faster and more effectively—transforming the way homes are bought and sold across the country.
What We Delivered to Meet Complex Product Demands
- Custom Matching Algorithm Integration : Developed a proprietary system that intelligently connects agents with ideal buyers or sellers in real time based on profile criteria.
- Instant Posting for Listings & Buyers : Enabled agents to post property listings or buyer profiles anytime, anywhere, with minimal input and instant platform-wide visibility.
- Nationwide Real-Time Property Feed : Built a location-agnostic feed engine that updates instantly based on zip codes and user-defined regions, without geographic limitations.
- Regulatory-Agnostic Data Sharing : Engineered backend architecture to support seamless, unrestricted information sharing beyond traditional MLS or brokerage system limitations.
- Secure In-App Messaging System : Implemented real-time, encrypted messaging to allow secure, direct communication between agents within the platform.
- Agent2Agent-Only Access Control : Designed role-based access for verified real estate agents to maintain exclusive professional use and platform integrity.
- EZ Property Post Workflow : Created a guided posting process with image upload, quick forms, and real-time listing publication in just a few minutes.
- EZ Homebuyer Post Workflow : Enabled agents to post buyer profiles with qualifying criteria, allowing continuous 24/7 matchmaking through the algorithm engine.
- Match Notifications in Real-Time : Delivered instant alerts for matched buyers or sellers, empowering agents to respond quickly and move toward closing deals faster.
- Authentication and Verification Layer: Secured agent identity and platform access through multi-step verification and validation against professional credentials.
- Cloud-Based Media Handling : Implemented cloud media storage and optimization for fast, reliable property image uploads and viewing across devices.
- Scalable Backend Infrastructure : Built a scalable system to handle nationwide data volumes and real-time transactions across growing agent networks.
- Flexible Tech Stack for Expansion : Utilized a modular architecture and modern tech stack to support future features like CRM integrations and analytics dashboards.
- Clean, Agent-Centric UI/UX : Designed an intuitive interface prioritizing agent workflows for posting, matching, and messaging with minimal learning curve.
- Mobile-First Platform Development : Engineered the entire system for mobile devices, ensuring speed, responsiveness, and performance on all major platforms.
- Real-Time Feed Filtering Engine : Implemented live filtering capabilities so agents can adjust zip codes and instantly view updated property or buyer feeds.
- Automated Search Persistence : Ensured continuous background searches for matches, even when users are offline, to support passive deal generation.
- Integrated Push Notification System : Built a notification system for match alerts, message updates, and feed activity to keep agents informed without delay.
- Analytics-Ready Data Structuring : Structured backend data to support future insights, reporting, and matchmaking performance analytics per agent or region.
- Seamless Post-to-Match Flow : Designed the end-to-end journey from property/buyer post to successful match and communication in just a few streamlined steps.
Streamlined Cashback Logic
Built centralized cashback engine supporting brand-specific rates, bonuses, guidelines and reward tiers.
Brand-Level UX Requirements
Delivered per-brand custom visuals and purchase flows with dynamic layouts.
Multiple Payment Methods
Implemented dynamic payment gateway switching, including Google Pay and Apple Pay support, with flexible method-based logic.
Engagement with Offers
Introduced Instagram-style stories with time-sensitive brand promotions.
Cashback Tracking
Delivered real-time cashback summaries, purchase timelines, and transparent history logs.
Reward Redemption
Simplified redemption process with seamless integration to Apple Wallet and Google Pay.
Cashback Incentives
Designed gamified scratch cards and refer-to-earn rewards tied to brand behavior.
Social Interaction
- Built a full in-app community with posts, likes, comments, and brand-consistent UX.
Exclusive Travel Deals
- Added cashback on hotel bookings to offer a unique, cross-industry reward experience and enhance user engagement.
Structured User Posts
Integrated rich text editor with formatting, image embeds, and link previews.
User Drop-Off During Offers
- Tracked interaction flows with Mixpanel to optimize events and funnels.
AI-Driven Content Moderation
Implemented AI moderation with customised guidelines to ensure safe and relevant content.
