Guised Up
Industry
Social
Client
Guised Up
Start Date
Dec 2023
Play store URL
App store URL
Your Emotional Wellness Network
Guised Up is an emotional-wellbeing social app that guides people through life’s ups and downs by pairing adaptive AI with a caring community. The app helps users recognize feelings, connect with peers in similar states, and track personal growth.
To Support Emotional Growth and Authentic Connection, Guised Up Offers:
- Emotion-based onboarding assigns life phase through an adaptive AI questionnaire.
- Dynamic phase colors and icons visualize each emotional state instantly.
- Phase-scoped feed shows posts, events, and videos from emotionally matched peers.
- Sharing photos, videos, events, and stories with signatures, mentions, and hashtags.
- Tracking phase changes with archived memories for reflection.
- Secure direct and group messaging within phases fosters supportive conversation.
- Daily check-ins prompt users to reassess feelings and update phase.
- Gamified inspiration groups and polls encourage active participation and growth.
These features make Guised Up a daily companion for reflection, resilience, and healthier relationships.
What We Delivered to Meet Complex Product Demands
- Intelligent Adaptive Questionnaire Engine : Developed a context-aware questionnaire flow where each answer dynamically determines the next question using a decision tree stored in Firebase.
- Fallback AI Prediction System : Integrated Generative AI to process user-submitted descriptions and rank Life Phases by probability. Enabled real-time suggestions with progressive confidence display.
- Life Phase Assignment Pipeline : Architected a backend system with phase assignment logic and user onboarding stage transitions, ensuring recoverability and minimal user friction.
- Dynamic Phase Design System : Created a scalable phase grouping model with over 150+ emotional sub-phases, each tagged to a major category with unique color/gradient themes.
- Theming Engine : Implemented dynamic theming using emotion-phase mappings to update UI colors and icons contextually across the app.
- Phase-Scoped Content Filtering : Engineered custom queries and filters to display only posts from the same or nearby phases.
- Human Paper Feed : Built hybrid logic to expand visibility to selected peers and emotionally adjacent users, balancing relevance and diversity.
- Phase Discovery by Location : Integrated reverse-geolocation-based phase filtering, allowing users to find emotionally aligned individuals near them.
- Multi-type Post Interface : Enabled sharing of posts, short videos (Moments), and events. Developed custom UI for Signature Doodles using gesture recognition.
- Moments UX: Built an Instagram-Reels-like vertical swiper with video preloading and autoplay.
- Social Interactions Layer : Implemented full engagement suite: mentions, comments, replies, reports, deep links, and content blocking.
- Hashtag & Mention Indexing : Created tag-based indexing system in Firestore with fast prefix search for trending or relevant hashtags.
- Emotional Timeline System : Designed and implemented a timeline component for tracking emotional journeys, with rich metadata and post history.
- Phase Transition Tracker : Logged each phase transition with timestamps and preserved associated user content per emotional phase.
- Peer Voyage Viewing : Developed secure peer-viewing of anonymized emotional timelines, promoting social learning and empathy.
- Phase-Sorted Story Library : Organized motivational content and life stories under their respective phases, enabling users to explore experiences contextually.
- Submission Flow : Built intuitive storytelling UX with draft-saving, category tagging, and optional anonymity features.
- Phase-Scoped Messaging : Created real-time chatrooms using WebSockets for phase-aligned group and 1:1 messaging.
- Inspiration Groups : Developed interest-based, phase-aligned groups with chat, media sharing, and polls.
- Gamification Layer : Automated point system triggered via Cloud Functions for activities like posting, attending events, or engaging in check-ins.
- Moderation & Safety : Added AI-driven message moderation and manual review workflows for community safety.
- Check-In Prompt Engine : Built scheduled notification system with adaptive logic, encouraging daily mood reflection.
- Dynamic Reassessment : Enabled on-demand re-entry into the onboarding system to update Life Phase with seamless data syncing and minimal friction.
- Emotion-Centric Profiles : Designed identity around emotional growth rather than surface-level traits.
- Phase Icon Identity : Built a dynamic badge system for phase icons tied to user journeys, encouraging emotional expression and authenticity.
- Scalable Emotion Modeling : Maintained over 150 dynamic sub-phases under structured emotion groups, supporting seamless querying and UI theming.
- Smooth Cross-Platform Experience : Ensured smooth performance on both iOS and Android, optimizing animation and memory-heavy views like video feeds and chatrooms.
- Real-Time UX : Balanced real-time interactions (chat, moments, notifications) with Firebase sync and WebSocket fallbacks.
- Secure & Respectful Community : Prioritized emotional safety with user-driven moderation tools, block/report systems, and anonymity features.
Streamlined Cashback Logic
Built centralized cashback engine supporting brand-specific rates, bonuses, guidelines and reward tiers.
Brand-Level UX Requirements
Delivered per-brand custom visuals and purchase flows with dynamic layouts.
Multiple Payment Methods
Implemented dynamic payment gateway switching, including Google Pay and Apple Pay support, with flexible method-based logic.
Engagement with Offers
Introduced Instagram-style stories with time-sensitive brand promotions.
Cashback Tracking
Delivered real-time cashback summaries, purchase timelines, and transparent history logs.
Reward Redemption
Simplified redemption process with seamless integration to Apple Wallet and Google Pay.
Cashback Incentives
Designed gamified scratch cards and refer-to-earn rewards tied to brand behavior.
Social Interaction
- Built a full in-app community with posts, likes, comments, and brand-consistent UX.
Exclusive Travel Deals
- Added cashback on hotel bookings to offer a unique, cross-industry reward experience and enhance user engagement.
Structured User Posts
Integrated rich text editor with formatting, image embeds, and link previews.
User Drop-Off During Offers
- Tracked interaction flows with Mixpanel to optimize events and funnels.
AI-Driven Content Moderation
Implemented AI moderation with customised guidelines to ensure safe and relevant content.
