MetaPhotoLog

Industry

Productivity

Client

Gregory Lewis

Start Date

Oct 2024

Structured Photo Logging for Field Ops

Metaphotolog is a powerful mobile app designed for professionals who need structured, location-aware photo documentation—whether for fieldwork, audits, surveys, or inspections. Built to work entirely offline, it empowers users to capture, organize, and export rich, geotagged photo reports without relying on internet connectivity.

 

The app also lets users digitize loyalty cards by scanning barcodes or QR codes, making it easy to manage all brand memberships in one place. Travel deals are integrated into the platform, offering users additional cashback and rewards on hotel bookings.

To Streamline Field Documentation and Reporting, Metaphotolog Offers:

These features turn Metaphotolog into a reliable and customizable tool for creating field-ready photologs, especially in remote or connectivity-challenged environments—combining usability with precision.

What We Delivered to Meet Complex Product Demands

Streamlined Cashback Logic

Built centralized cashback engine supporting brand-specific rates, bonuses, guidelines and reward tiers.

Brand-Level UX Requirements

Delivered per-brand custom visuals and purchase flows with dynamic layouts.

Multiple Payment Methods

Implemented dynamic payment gateway switching, including Google Pay and Apple Pay support, with flexible method-based logic.

Engagement with Offers

Introduced Instagram-style stories with time-sensitive brand promotions.

Cashback Tracking

Delivered real-time cashback summaries, purchase timelines, and transparent history logs.

Reward Redemption

Simplified redemption process with seamless integration to Apple Wallet and Google Pay.

Cashback Incentives

Designed gamified scratch cards and refer-to-earn rewards tied to brand behavior.

Social Interaction

  1. Built a full in-app community with posts, likes, comments, and brand-consistent UX.

Exclusive Travel Deals

  1. Added cashback on hotel bookings to offer a unique, cross-industry reward experience and enhance user engagement.

Structured User Posts

Integrated rich text editor with formatting, image embeds, and link previews.

User Drop-Off During Offers

  1. Tracked interaction flows with Mixpanel to optimize events and funnels.

AI-Driven Content Moderation

Implemented AI moderation with customised guidelines to ensure safe and relevant content.