tuck.
Industry
Shopping/Retail
Client
Neel Thakrar, Tuck Technology
Start Date
Nov 2020
Play store URL
App store URL
Save More, Travel Better, and Earn As You Go
Tuck is a rewards-based cashback app that helps users earn money while they shop, travel, and engage with brands. It supports purchasing digital gift cards from over 200 global and UK-based brands—usable both in-store and online—with cashback that users can withdraw directly to their bank accounts.
The app also lets users digitize loyalty cards by scanning barcodes or QR codes, making it easy to manage all brand memberships in one place. Travel deals are integrated into the platform, offering users additional cashback and rewards on hotel bookings.
To maximize engagement, Tuck features a rich in-app experience with:
- Push notifications (image and text)
- Personalized in-app messages
- Gamified elements like giveaways, scratch cards, and limited-time bonuses
- Instagram-style stories to highlight offers and user activity
Users can win scratch cards by purchasing gift cards, unlocking chances for boosted cashback on their next brand purchase. The app also supports a variety of payment providers, with smart payment method logic for smoother transactions.
A built-in community section allows users to share experiences, complete with a rich text editor, link previews, and automated plus admin-level content moderation.
What We Delivered to Meet Complex Product Demands
- Streamlined Cashback Logic : Built centralized cashback engine supporting brand-specific rates, bonuses, guidelines and reward tiers.
- Cashback Tracking : Delivered real-time cashback summaries, purchase timelines, and transparent history logs.
- Brand-Level UX Requirements : Delivered per-brand custom visuals and purchase flows with dynamic layouts.
- Multiple Payment Methods : Implemented dynamic payment gateway switching, including Google Pay and Apple Pay support, with flexible method-based logic.
- Engagement with Offers : Introduced Instagram-style stories with time-sensitive brand promotions.
- Complex Reward Redemption : Simplified redemption process with seamless integration to Apple Wallet and Google Pay.
- User Drop-Off During Offers : Tracked interaction flows with Mixpanel to optimize events and funnels.
- Cashback Incentives: Designed gamified scratch cards and refer-to-earn rewards tied to brand behavior.
- Social Interaction : Built a full in-app community with posts, likes, comments, and brand-consistent UX.
- Structured User Posts: Integrated rich text editor with formatting, image embeds, and link previews.
- AI-Driven Content Moderation : Implemented AI moderation with customised guidelines to ensure safe and relevant content.
- Exclusive Travel Deals: Added cashback on hotel bookings to offer a unique, cross-industry reward experience and enhance user engagement.
Streamlined Cashback Logic
Built centralized cashback engine supporting brand-specific rates, bonuses, guidelines and reward tiers.
Brand-Level UX Requirements
Delivered per-brand custom visuals and purchase flows with dynamic layouts.
Multiple Payment Methods
Implemented dynamic payment gateway switching, including Google Pay and Apple Pay support, with flexible method-based logic.
Engagement with Offers
Introduced Instagram-style stories with time-sensitive brand promotions.
Cashback Tracking
Delivered real-time cashback summaries, purchase timelines, and transparent history logs.
Reward Redemption
Simplified redemption process with seamless integration to Apple Wallet and Google Pay.
Cashback Incentives
Designed gamified scratch cards and refer-to-earn rewards tied to brand behavior.
Social Interaction
- Built a full in-app community with posts, likes, comments, and brand-consistent UX.
Exclusive Travel Deals
- Added cashback on hotel bookings to offer a unique, cross-industry reward experience and enhance user engagement.
Structured User Posts
Integrated rich text editor with formatting, image embeds, and link previews.
User Drop-Off During Offers
- Tracked interaction flows with Mixpanel to optimize events and funnels.
AI-Driven Content Moderation
Implemented AI moderation with customised guidelines to ensure safe and relevant content.
